Progressive Candidate Training

In 2016, a record breaking 25% of registered voters said they didn't vote because of their dislike for the candidates and/or campaign issues. 

IT'S TIME WE CHANGE THAT!

While some folx twiddle their thumbs trying to figure out the magic secret to motivating people to vote, most of us know that running strong progressive candidates is a KEY part in getting out the vote.

Overwhelmingly, people are SCREAMING for more choices and more voices that will represent them and their concerns... and candidates who are not beholden to corporate lobbyists, large dollar donors and the ruling class.

If you are frustrated by the current political climate and are ready to take things into your own hands by running for office (or even thinking about running), then this Progressive Candidate Training is for you.

WE BELIEVE ARIZONANS DESERVE CANDIDATES, LIKE YOU, WHO WILL FIGHT FOR AND ALONGSIDE OUR COMMUNITIES -- WE WANT TO HELP YOU DO JUST THAT! 

INTRODUCING THE PROGRESSIVE CANDIDATE TRAINING

A six day in-person training, led by Leading For Change and housed at YWCA Southern Arizona, is aimed at equipping you with all the tools needed to run a winning campaign (from the nuts & bolts of running, to campaign planning, marketing and so much more)! 

It takes a lot to run a political campaign. We want to make sure that you have the support you need to feel confident and prepared, raise the funds you need, and most importantly, provide methods for connecting with your constituents in meaningful ways.

IMPORTANT: PRICE INCREASES TO $497 (OR THREE BI-WEEKLY PAYMENTS OF $185) ON SUNDAY, JANUARY 6TH AT 11:59PM MST. Partial Scholarships and Payment Plans are available. For more information, contact Liane Hernandez at 520-447-8904.

By registering, you commit to attending all 6 in-person LFC training sessions (February 9 & 10, February 23 & 24, March 9 & 10)


UPLEVEL & JOIN THE CANDIDATE MASTERMIND TOO

For those who know they want to take their campaign to the next level!

The six day in-person training will teach you everything you need to know to run a traditional campaign, but what if you're not a traditional candidate? What if you need more support and want to work with a coalition of people going through the program?

THEN THIS MASTERMIND IS FOR YOU!

This five month uplevel mastermind will dive even deeper into what non-traditional (or even non-party backed) candidates might face when they enter the race. It is always beneficial to know how campaigns typically run, but as we've seen ever since the 2016 election, candidates need more than that now. That's what this mastermind provides! 

When you sign up for the mastermind, you'll receive everything included in the six day in-person Progressive Candidate Training plus a ton more!

IMPORTANT: UPLEVEL MASTERMIND PRICE INCREASES TO $597 (OR THREE BI-WEEKLY PAYMENTS OF $220) ON SUNDAY, JANUARY 6TH AT 11:59PM MST. Partial Scholarships and Payment Plans are available. For more information, contact Liane Hernandez at 520-447-8904.

By registering, you commit to attending all 6 in-person LFC training sessions (February 9 & 10, February 23 & 24, March 9 & 10)

WHY WE CREATED THE MASTERMIND

Progressive candidates often face a harsh reality. Many are often instantly labeled "fringe" or "not viable," so political forces make it impossible for their message to get out to the public.

These candidates are often silenced by mainstream media outlets, social networks, political parties, and the politically powerful.

So, how can you break through? . . . This mastermind will show you how!

FLASH FORWARD FROM NOW:

You have a clear understanding of how you want your campaign to look and operate, you know how to fundraise (including small dollar donations), you have a solid digital marketing strategy mapped out, you've connected with fellow candidates as well as prominent organizations and grassroots groups in Southern Arizona so you are clear on your stance on the issues that matter the most, and you feel excited, proud and confident about your campaign and political career!

HERE'S WHAT WE'RE COVERING...

LEADING FOR CHANGE TRAINING

Leading For Change (LFC) is a non-profit, non-partisan training organization dedicated to developing the next generation of civic leaders in their quest to enhance the lives and opportunities in their communities. 

LFC trainings are intentionally designed to be transformational. Going beyond skills training, their interactive training and learning approaches forge new ways of thinking, and exercising leadership.  

Expert trainers and curriculum challenge participants to reflect critically, draw upon their experiences, and expand their approach to and practice of leadership for change.

This training will answer all of your questions and prepare you to organize an effective, winning campaign.

Whether you’re planning to run for office in two years or even ten, the information provided in this six-day in-person training is invaluable for positioning YOUR effective campaign. 

And in the 2018 Midterm Elections, over 80% of the Leading For Change Candidate Training attendees were elected into office! 

Topics Include:

  • What It Takes To Run For Office and its impact on families and friends  
  • The Nuts & Bolts of Running For Office  
  • Framing Your Vision & Values Message Development & Delivery 
  • Campaign Planning  
  • Developing YOUR Campaign Plan  
  • Campaign Financing  
  • Cultivating Donors and Raising Funds
  • Voter Targeting and Contact  
  • Marketing  
  • “Hot” Issues  
  • Q&A with Elected Officials  

And more!

IMPORTANT: PRICE INCREASES TO $497 (OR THREE BI-WEEKLY PAYMENTS OF $185) ON SUNDAY, JANUARY 6TH AT 11:59PM MST. Partial Scholarships and Payment Plans are available. For more information, contact Liane Hernandez at 520-447-8904.

By registering, you commit to attending all 6 in-person LFC training sessions (February 9 & 10, February 23 & 24, March 9 & 10)


UPLEVEL MASTERMIND

When you sign up for the uplevel mastermind, you'll receive everything included in the Leading For Change Training plus so much more from local partners and the trusted staff at the YWCA. We are genuinely excited about the monthly online workshops our mastermind candidates will be able to attend.

Month one will only include 1 workshop as you will have six in-person trainings to attend. Every month after that, you will receive 2 workshop trainings.

Details about the monthly workshops are listed below . . .


MONTH ONE:

Position Matching


Not sure what office is a good fit? We'll help you get crystal clear on positions available, and which would be a good match for you and you're interests/passions!

MONTH TWO:

Political Sphere + Building Capacity


Knowing what you're going to be up against and how to overcome that is critical to a successful campaign. Learn more about the political sphere as well as how to build capacity through volunteers and volunteer management.

MONTH THREE

Branding + Public Relations


Learn how to develop a brand guide to help take your message to the next level and build consistency, as well as how to establish a solid PR plan that helps you build a positive reputation with the public. 

MONTH FOUR

 Digital Media + Endorsements


Every candidate needs a digital strategy. Build one that works for you, and learn all you need to know about Facebook ads. Unclear about the endorsement process? We're dedicating an entire workshop to help you understand what to expect and how endorsements can help and hurt your campaign.

MONTH FIVE

 Mentorship


Over the course of this mastermind, you'll also receive trainings from prominent nonprofit and grassroots organizations in Southern Arizona. Build relationships and connections with these groups, and better understand the issues they advocate for.

IMPORTANT: UPLEVEL MASTERMIND PRICE INCREASES TO $597 (OR THREE BI-WEEKLY PAYMENTS OF $220) ON SUNDAY, JANUARY 6TH AT 11:59PM MST. Partial Scholarships and Payment Plans are available. For more information, contact Liane Hernandez at 520-447-8904.

By registering, you commit to attending all 6 in-person LFC training sessions (February 9 & 10, February 23 & 24, March 9 & 10)

WHAT'S INCLUDED?

LEADING FOR CHANGE TRAINING

In-Person Training Dates: February 9 & 10, February 23 & 24, March 9 & 10

SIX IN-PERSON TRAININGS: Led by Leading For Change, you will receive full day trainings where you can get all your questions answered as they prepare you to organize an effective, winning campaign.

FOOD + DRINKS: Meals, snacks and drinks provided by the YWCA's very own Corazón Catering.

TRAINING MATERIALS: Additional training materials will be provided by Leading For Change to help you unpack the information shared in the in-person trainings and build a strategy that works for your campaign. 

IMPORTANT: PRICE INCREASES TO $497 (OR THREE BI-WEEKLY PAYMENTS OF $185) ON SUNDAY, JANUARY 6TH AT 11:59PM MST. Partial Scholarships and Payment Plans are available. For more information, contact Liane Hernandez at 520-447-8904.

By registering, you commit to attending all 6 in-person LFC training sessions (February 9 & 10, February 23 & 24, March 9 & 10)


JOIN THE UPLEVEL MASTERMIND TOO

The mastermind runs from Feb 9, 2019 - Jun 30, 2019 

INCLUDES EVERYTHING IN THE LEADING FOR CHANGE TRAINING: Attend all six in-person trainings led by Leading For Change (dates: February 9 & 10, February 23 & 24, March 9 & 10). You will receive full day trainings where you can get all your questions answered as they prepare you to organize an effective, winning campaign. Training materials will be supplied. Meals, snacks and drinks will be provided by Corazón Catering.

PLUS A FIVE MONTH MASTERMIND INCLUDING . . .

NINE GUEST EXPERT TRAININGS: Learn more about the issues that matter most to your constituents with video trainings from prominent organizations/grassroots groups in Southern Arizona. Some of these expert trainings will also include discussions led by candidates that have run non-traditional campaigns as well.

NINE LIVE INTERACTIVE ONLINE WORKSHOPS: Each LIVE video call will cover a specific topic that helps you build a strong campaign. You'll have the opportunity to get your questions answered directly so that you feel completely supported as you implement what you learn. All workshops will be recorded and you'll receive lifetime access to the recordings to review anytime you need. 

SUPPLEMENTARY MATERIALS: You'll receive workbooks, materials and posts to help you put ALL the pieces together.

PRIVATE FACEBOOK GROUP: Members only group to assist as you unpack some of the topics discussed in the training sessions, and collaborate with and support other candidates going through this program. The Facebook group will be open from Feb 9, 2019 - Jun 30, 2019, and will be archived after that. You will still be able to access all of the materials, conversations and posts shared in that group even after it's archived.

PASSWORD PROTECTED MEMBERSHIP SITE: Instant access to a private, password protected webpage that will include ALL mastermind training materials (including video recordings of the guest expert trainings and online workshops). You’ll have lifetime access to this site.  

IMPORTANT: UPLEVEL MASTERMIND PRICE INCREASES TO $597 (OR THREE BI-WEEKLY PAYMENTS OF $220) ON SUNDAY, JANUARY 6TH AT 11:59PM MST. Partial Scholarships and Payment Plans are available. For more information, contact Liane Hernandez at 520-447-8904.

By registering, you commit to attending all 6 in-person LFC training sessions (February 9 & 10, February 23 & 24, March 9 & 10)

WHO'S INVOLVED?

YWCA Southern Arizona in collaboration with Leading For Change and the partner's listed below: 

 American Federation of Government Employees

Justice Alliance

Las Adelitas

  NAACP

People's Defense Initiative

Pima Area Labor Federation 

Planned Parenthood of AZ 

Southern Arizona Gender Alliance

Tucson NOW!

YWCA Southern Arizona

INVESTMENT OPTIONS


OPTION ONE Leading For Change Training

To register for the Leading For Change Training only, select your payment option below.

IMPORTANT: PRICE INCREASES TO $497 (OR THREE BI-WEEKLY PAYMENTS OF $185) ON SUNDAY, JANUARY 6TH AT 11:59PM MST. Partial Scholarships and Payment Plans are available. For more information, contact Liane Hernandez at 520-447-8904.

By registering, you commit to attending all 6 in-person LFC training sessions (February 9 & 10, February 23 & 24, March 9 & 10)


OPTION TWO Leading For Change Training PLUS Uplevel Mastermind

To register for the Leading For Change Training plus everthing included in the five month uplevel mastermind, select your payment option below.

IMPORTANT: UPLEVEL MASTERMIND PRICE INCREASES TO $597 (OR THREE BI-WEEKLY PAYMENTS OF $220) ON SUNDAY, JANUARY 6TH AT 11:59PM MST. Partial Scholarships and Payment Plans are available. For more information, contact Liane Hernandez at 520-447-8904.

By registering, you commit to attending all 6 in-person LFC training sessions (February 9 & 10, February 23 & 24, March 9 & 10)

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